Posts by: Alise Zaiceva

31.10.2024
How to Drive Traffic With Google Discover: A Guide

Google Discover, launched in 2017 as Google Feed, represents a significant shift in how users consume digital content. Unlike […]

21.10.2024
Managed Service vs. Self-Service Programmatic Platforms

In today’s fast-paced digital world, programmatic advertising gives publishers the flexibility to monetize their platforms effectively. When it comes […]

21.10.2024
Setupad Self-Serve vs. Magnite Demand Manager: A Comparison

In the fast-paced world of digital advertising, new buzzwords seem to pop up every day–Prebid Management Platform, Prebid as […]

16.10.2024
Top 10 Mobile Ad Sizes & Formats for 2024 – Boost Your Revenue Today

Publishers often wonder which mobile ad sizes and mobile ad formats are the best for website monetization. This is […]

27.09.2024
Inside DMEXCO 2024: Key Trends Shaping Digital Advertising

DMEXCO, Europe’s premier digital marketing and tech held annually in Cologne, brings together leaders from across the advertising ecosystem […]

02.10.2024
Differences Between DSPs, SSPs, and DMPs in Advertising

The main difference between DSPs and SSPs is who uses them: DSPs are for advertisers to buy ad space, […]

11.11.2024
How to Monetize Your Website in 2024? | A Guide for Publishers

Looking to unlock the revenue potential of your website? You’re in the right place! Whether you’re a new publisher […]

21.10.2024
Acceptable Ads: A Guide for Publishers

The digital advertising industry is growing. Websites and publishers are finding it difficult to balance revenue generation and delivering […]

21.10.2024
What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]