Microsoft's Platform Name Changes and Strategic Expansion

Microsoft Ads transformed its business through partnerships and acquisitions. Recent name changes reflect the PromoteIQ and Xandr acquisitions.

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PromoteIQ is now Microsoft Retail Media. Xandr Solutions become Microsoft Monetize, Invest, and Curate.

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These changes aim to communicate platform value more effectively. Microsoft expands its offerings beyond Bing search with diverse ad formats.

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Name changes simplify branding and appeal to major retail brands. Microsoft plans to bring generative AI to advertising platforms.

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Microsoft's Platform Name Changes and Strategic Expansion

Microsoft Ads transformed its business through partnerships and acquisitions. Recent name changes reflect the PromoteIQ and Xandr acquisitions.

PromoteIQ is now Microsoft Retail Media. Xandr Solutions become Microsoft Monetize, Invest, and Curate.

These changes aim to communicate platform value more effectively. Microsoft expands its offerings beyond Bing search with diverse ad formats.

Name changes simplify branding and appeal to major retail brands. Microsoft plans to bring generative AI to advertising platforms.

To read more about this, check out our previous story.