Guerrilla marketing creatively boosts sales through personal interactions, viral messaging, and mobile tech, capturing diverse consumer responses.
Jay Conrad Levinson came up with the phrase in the 1980s by applying guerilla warfare strategies to marketing.
Collaborate with like-minded businesses to reach marketing goals and employ diverse guerrilla marketing strategies beyond freebies for impactful results.
It is known for its low-cost nature, emphasizing creativity and repurposing existing content.