Sin categorizarFormatos de anunciosAdTech & AdOpsMétricas publicitariasBlogs y marketingCasos prácticosGoogle Ad ManagerGoogle AdSenseHeader BiddingNoticias del sectorPrivacidad y CookiesPublicidad programáticaOptimización de ingresosSEOMonetización de sitios web
21.10.2024
16 minutos para leer
What is Ad Discrepancy and How to Reduce It
Ad discrepancy refers to the mismatch in ad impressions or ad requests between the publisher’s ad server and the demand partner's ad server.
21.10.2024
10 minutos para leer
Ad Viewability | What is It and How to Improve It?
Ad viewability measures opportunity to see an ad by real user. The position of ad influence viewability the most. Main goal is to increase viewability rate.
21.12.2023
5 minutos para leer
eCPM, rCPM and Fill Rate | Important Monetization Metrics
Find out what's the difference between eCPM, rCPM and fill rate and which metric to look at when assessing your monetization performance.
21.10.2024
8 minutos para leer
eCPM vs CPM | Differences, Formula and How to Calculate?
eCPM and CPM are the most common monetization metrics for publishers. Learn about the differences between eCPM and CPM. Simple explanation in one video!
