It focuses on optimizing web pages to improve search engine rankings and includes elements like keyword research, meta tags, and content optimization.
Off-Page SEO
This technique involves activities performed outside the website to enhance its visibility and authority, such as link building, social media marketing, and guest blogging.
Technical SEO
It deals with the technical aspects of a website, including website speed, mobile-friendliness, site structure, and XML sitemaps, to ensure optimal performance and indexing by search engines.
Local SEO
This technique targets local businesses and helps them appear in location-based searches. It involves optimizing the website for local keywords, creating Google My Business listings, and obtaining online reviews.
E-commerce SEO
It focuses on optimizing online stores to improve their visibility and attract more organic traffic. Techniques include optimizing product pages, implementing structured data, and improving site speed.
Voice Search Optimization
With the rise of voice assistants, this technique involves optimizing content to cater to voice queries. It includes using natural language, long-tail keywords, and providing concise answers.
Mobile SEO
Given the increasing use of mobile devices, this technique focuses on optimizing websites for mobile users. It includes responsive design, mobile-friendly layouts, and fast-loading pages.
Video SEO
With the popularity of video content, this technique involves optimizing videos for search engines. It includes optimizing titles, descriptions, and tags, as well as transcribing videos for better indexing.
Image SEO
This technique involves optimizing images on a website to improve search engine rankings. Techniques include using descriptive file names, alt tags, and compressing images for faster loading.
Content SEO
It emphasizes creating high-quality, relevant, and engaging content to attract organic traffic. Techniques include keyword research, creating informative articles, and optimizing content structure.