5 Tips for Enhancing Optimization in Google Ads Campaign
Data-driven features like Conversion Action Set, Enhanced Conversion, Smart Business Data, and Offline Conversion Import help make better bids and decisions.
Utilize Value Rules to align bidding strategies with your unique business objectives, optimizing campaign performance.
Combine audience and business data to create a structured matrix that prioritizes bidding on the most valuable opportunities.
Determine the right balance between target CPA and ROAS, aligning them with your business's cost structures and value metrics.
Set minimum and maximum bids to prevent runaway CPCs, ensuring efficient ad spend and safeguarding your ad account.