Google's Direct Checkout Button: Boost Conversions Now!

Google beta testing new call-to-action button. Send ready-to-buy customers directly to the checkout page, increasing conversions and sales.

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Email invites merchants to connect shoppers directly to checkout. Option to land in the checkout, not the product page.

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Google's previous feature, Google Checkout, dropped in 2011. New pilot aims to boost conversions and sales.

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Placeholder product data parameters, maximum of five parameters, including ID, size, and color attributes.

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