Posts by: Anete Jodzevica
Universal ID is a promising alternative to third-party cookies that addresses privacy concerns and offers more robust and efficient […]
Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]
Prebid SharedID is a solution that provides a privacy-friendly, reliable way to recognize users without relying on third-party cookies. […]
Traffic shaping is a network management technique that controls data flow to optimize performance and resource utilization. For publishers, […]
Game monetization includes strategies developers and publishers use to generate revenue from their games, whether through ads, in-app purchases, […]
Playable ads offer users an engaging way to interact with mobile apps and games through immersive mini-experiences before making […]
Content marketing is an effective SEO strategy for digital publishers. Unless you are a big premium publisher, you might […]
Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]
Ad refresh is a technique that reloads ads in the same placement at set intervals or based on user […]
