Digital Marketing

Latest Digital Marketing Trends You Need for 2024

By: w3era

Join us as we delve deeper into the trends defining the future of digital marketing

Privacy & Cookies 

Google's removing third-party cookies impacting ads. Adapt by using keywords and logical ad placements for better engagement. 

Voice SEO 

Voice-based searches rising. Optimize SEO for conversational phrases to match voice search queries for improved visibility. 

In-feed Shopping 

Connect social media posts to digital catalogs. Enable direct shopping from feeds using shoppable ads for easy purchasing. 

Push Notifications 

Engage customers with personalized messages. Utilize pop-up notifications on mobile devices for reminders and promotions. 

SMS Marketing 

Directly connect with clients through SMS. Send short, personalized messages like promotions and offers with opt-out options. 

Video Marketing 

Captivate audiences with video ads. Utilize YouTube, TikTok, and OTT ads for engagement and brand visibility. 

Email Marketing 

Respect privacy with segmented emails. Personalize content for each segment and ensure easy opt-out options. 

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