Digital Marketing

7 Influencer Marketing Trends to Watch in 2024 

By: w3era

Get ready to navigate the future of digital influence.

Brands Go Viral on TikTok 

TikTok dominates with 33.3M US social buyers in 2023, boosted by TikTok Shop. Brands race for visibility and sales. 

LinkedIn influencers Take Off 

LinkedIn explodes with creators and brand collaborations, attracting Twitter influencers and becoming a hub for professional partnerships.

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AI Influencers Enter the Chat 

AI-generated personas by Meta feature celebs on messaging platforms, sparking debates on influence, marketing, and virtual relationships. 

Brands Invest In Employee "Influencers" 

Employees become brand ambassadors, like Brandon Nguyen, boosting sales and engagement with personal touch and authenticity.

Exclusive Content 

Creators behind paywalls, exclusive meet-ups, and collaborations between brands and Patreon-like influencers for unique content and offers. 

Affiliate Marketing Programs 

$36.9B industry by 2030. Brands launch their affiliate programs for cost-effective leads, using Amazon storefronts and LTK landing pages.

Influencer Content Turned Paid Ads 

Brands prioritize quality influencer content for ads. Expect more paid ad content in contracts for niche audience targeting.

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