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2024 Instagram Trends: Gen Z Rules the Feed with Fashion & Friendship

Published by: w3era

Instagram and WGSN's Trend Talk reveals what Gen Z cares about in 2024, predicting upcoming trends and cultural shifts.

Fashion & Beauty 

Gen Z focuses on sustainable fashion, preferring fewer new clothes, repeating outfits, and supporting local shopping. 

Social Media 

Prioritizing meaningful connections, Gen Z plans to use social media for friends, family, and staying updated on trends. 

Dating & Friendship 

63% of Gen Z remains single, aiming to strengthen existing relationships in 2024 as a top priority. 

Lifestyle 

2024 is Gen Z's growth era, emphasizing self-improvement, with self-employment as a key wealth-building avenue. 

Food 

Gen Z explores trending foods, with 45% interested in vegan products and 42% open to trying plant-based meat. 

Celebrities 

75% of Gen Z are part of fan armies, often connecting with celebs via Instagram DMs to express support.

Activism 

Gen Z engages through education, voting, and social media to address important societal issues in 2024. 

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