15 Best Ad Networks for Publishers in 2024

Ad networks help publishers to effectively monetize content and maximize their revenue potential. As a publisher, you want to work with ad networks that provide high-quality ads, reliable payments, transparent data insights, and helpful customer support. 

This article lists the 15 best ad networks for publishers in 2024 to help you choose the most suitable partner and maximize your revenue potential. Let’s dive in!

What is an Ad Network?

Ad networks gather ad inventory that publishers haven’t sold (a.k.a., remnant inventory) and connect it with advertisers seeking ad placements. Their main purpose is to facilitate the buying and selling of ad space or inventory across a network of websites or apps.

Why is an Ad Network Important? 

Ad networks allow publishers to access a wide network of advertisers interested in purchasing ad space, simplifying the process of connecting with potential buyers. This saves publishers time and effort as they don’t need to approach and negotiate deals with each advertiser individually.

Ad networks play a vital role in the digital advertising ecosystem by facilitating efficient transactions and offering valuable services to both publishers and advertisers.

Types of Ad Networks

Here are the 5 main types of ad networks:

• Performance-based ad networks (e.g., PropellerAds) focus on delivering ads with payment models tied to performance metrics, such as CPC, CPM, or CPA, rather than impressions or reach.

• Affiliate ad networks (e.g., CJ Affiliate, formerly known as Commission Junction) operate by connecting advertisers with affiliates (publishers) who earn commissions based on the actions generated from their referrals.

• Mobile ad networks (e.g., AdMob) specialize in delivering ads optimized for mobile devices, including in-app ads, mobile web ads, etc.

• Programmatic ad networks (e.g., Google AdX) use automated, real-time bidding technology to buy and sell ad space, allowing for highly targeted and data-driven ad placements at scale.

• Remnant ad networks (e.g., OpenX) focus on selling unsold inventory at lower prices. These networks typically handle ad space that premium networks or direct publishers haven’t filled.

Top 15 Best Ad Networks for Publishers

We’ve listed the 15 best ad networks for publishers in 2024 to help you effectively monetize your content with the right partner:

 1. Setupad

Setupad is an analytics-driven monetization platform that empowers publishers to unlock their maximum ad revenue potential. 

As a Google Certified Publishing Partner (GCPP) and an official Prebid member, Setupad offers one of the most advanced ad stacks available. This includes their own ad server, 11 server-to-server integrations, 31 premium demand partners, and impression-level optimization between programmatic and direct sales. 

Notably, Setupad is known for having one of the lightest header bidding codes in the market. 

By leveraging their solution, publishers can expect a guaranteed ad revenue boost of at least 30% compared to Google AdSense, with many clients experiencing even greater increases. 

To provide precise revenue estimates, Setupad offers publishers a free ad revenue calculator. 

What sets Setupad apart is its exceptional customer service, providing a dedicated Account Executive for every website. This level of support eliminates publishers’ need for extensive experience with programmatic ads. 

The platform offers various header bidding and Google AdX integrations to accommodate publishers of all sizes, including options tailored to AdSense publishers, enterprise publishers, and those who prefer maintaining control over their inventory. 

Key services and features provided

Here are 7 main services and features Setupad offers:

• Setupad Header Bidding Wrapper–a tag-based prebid.js monetization solution connecting publishers’ ad space with top demand partners, facilitating easy implementation and running a hybrid prebid.js auction.

• Setupad Prebid Manage Account–enables to upgrade your AdSense earnings with access to GAM and Google AdX, including optimized price floors and PMP campaigns.

• Setupad Prebid AdSense–enables to combine AdSense demand with Setupad’s Prebid demand from premium SSPs in real-time auctions, maximizing ad revenue.

• Setupad Prebid–customized prebid.js software optimizing direct campaigns with programmatic demand partners, connecting all ad space for increased ad revenue.

• Setupad Prebid Self-Serve–a user-friendly platform to manage direct SSP connections and daily optimization tasks, giving publishers control over ad inventory monetization.

• Setupad Consent Management Platform (CMP)–ensures compliance with user consent collection through a transparent CMP tool.

• Setupad WordPress Plugin–designed to manage and optimize inventory effectively with features like flexible ad placements, device targeting, ads.txt management, lazy-load ad placements, tracking, ad alignment, related posts section, and revenue maximization.

Requirements

To become a Setupad partner, you must: 

• Comply with the Setupad quality policy 

• Have significant traffic (100K+ visitors per month) 

• Agree to paste ads.txt onto your website and use all Setupad demand sources, including Google

Payment details

Payment threshold: $100

Payment type: Net 60 

Payment methods: 

• Bank transfer
• PayPal
• Payoneer
• Wise
• Revolut
• Paysera

Key strengths and weaknesses

2. Valueimpression 

Valueimpression is a high-converting ad network that offers relatively high CPC, RPM, and eCPM rates. They claim their earnings might range from 40%-300% higher than on other networks. 

They have more than 9 years of experience in advertising. They will optimize ads with their AI scripts, filling 99% of inventory with the first highest-bidding CPM ads to increase revenue.

Key services and features provided

Valueimpression operates within header bidding, private marketplace (PMPs), and programmatic direct. They claim to automate display and video inventory sales with solutions guaranteeing transparency across all devices.

• A dashboard with real-time data. 

• Average revenue growth of 40%-300% compared to other ad networks.

Valueimpression offers such services as:

• Outstream video player. An advanced advertising solution that enables publishers to monetize their content with high-quality video ads. This ad format integrates within the content seamlessly and ensures a non-intrusive user experience.

• Header Bidding. An advertising solution that optimizes programmatic ad auctions and maximizes revenue for publishers.

• Adblock Analytics. Provides publishers with insights about the impact of ad-blocking software on their websites.

Requirements

Onboarding requirements:

• 100k visits or 750k impressions per month (or 25k per day) 

• Site must comply with Google Adsense program policy for AdSense approval

• No adult or gambling content
• Good site layout

• Mobile-friendly

• Content-rich

Payment details

Payment threshold: 100$ and 1500$ for wire transfer

Payment type: Net 0, Net 15, Net 30, weekly, daily, or on-demand.

Payment methods: 

• PayPal 
• Payoneer
• Wire transfer
• Bitcoin

Key strengths and weaknesses

3. Ezoic 

Ezoic is a monetization company that employs AI and machine learning to optimize ad placements. Established in 2010 and headquartered in the United States, Ezoic serves many publishers worldwide. 

Ezoic’s intelligent ad optimization process uses data to select the best layouts, boosting engagement and revenue. They offer comprehensive support based on website size and are a preferred choice for bloggers and marketers looking to scale their monetization strategies.

Requirements

Monetization features are available to all sites. 

Ezoic has removed pageview requirements, but sites with less than 10,000 pageviews must join through a program “Access Now.”

Payment details 

Payment threshold: 20$

Payment type: Net 30, Net 60, Net 90 (with Net 60 or Net 90, you can get a bonus from Ezoic, which is calculated based on your monthly earnings)

Payment methods:

• Direct bank transfer (Payoneer)
• PayPal
• Check

Key services and features provided

Here are 6 main services and features Ezoic provides:

• EzoicAds–for website monetization with instant access to top networks like Google AdX, premium ad networks, etc.

• Leap–for optimization features and diagnostics to help address website performance issues and improve Core Web Vitals.

• NicheIQ–for keyword research.

• Flickify–for fast AI video creation.

• Humix–their own video network.

• ​​Gatekeeper–a free, single-script solution for all consent management standards.

Key strengths and weaknesses

4. Adreact 

Adreact is a marketing solution provider specializing in monetization solutions, including display, video, and in-app advertising. Adreact has a dedicated team of experts with over 6 years of global experience. 

With a strong focus on solving publishers’ technical challenges, Adreact offers a range of valuable products and services, such as content management systems, hosting, video players, ad layout optimization tools, and social media management tools. 

Key services and features provided

Here are 5 main services and features Adreact provides:

• Webeyo–Adreact’s hosted CMS solution for publishers, handling technical tasks and monetizing websites through ad demand, including Google DoubleClick Ad Exchange, with support for Facebook Instant Articles.

• RevenueFlex–layout optimization solution that uses advanced machine learning techniques to maximize revenue while maintaining user experience. Easily implemented with a script and without overcrowding websites.

• Socialify–social media planning and scheduling tool designed for publishers. It enables social media management, content scheduling, performance analysis, and media asset organization.

• Flexy Player–HTML5 video player solution that’s known for its speed, reliability, and compatibility, supporting streaming standards, video ad formats, and providing customization options.

• Flexy Video Cloud–Adreact’s video hosting solution, with easy upload, reliable transcoding, and fast delivery, supports various codes and formats bundled with CDN service. It offers features like automatic video creation from the RSS feed.

Payment details 

Payment threshold: 150$

Payment type: Net 30 

Payment Method: 

• Bank Wire 
• Payoneer
• PayPal 
• Bitcoin
• TransferWise

Key strengths and weaknesses

5. AdHouse.pro 

AdHouse.pro is a programmatic advertising agency that provides solutions to website publishers to optimize their ad revenue. They offer comprehensive services and technologies to help publishers generate more revenue from their existing inventory. 

With Turkey’s first comprehensive header bidding platform and a publisher-accessible management panel, their platform enables publishers to optimize impressions from various demand partner channels and maximize inventory performance. 

AdHouse.pro focuses on achieving high fill rates and CPMs by utilizing advanced technology and giving publishers complete control over their reports and campaigns. They promise an income increase between 50% and 150% compared to other ad networks.

Requirements 

Your site must have a minimum of 500,000 page views.

Key services and features provided

Here are 4 main services and features AdHouse.pro provides:

• Header bidding 

• Custom optimization

• Management panel–you can view detailed impression reports from all demand partners and manage your sites and ad units.

• Effective advertising models–they also offer effective ad models to achieve high viewability and CTRs.

Payment details 

Adhouse takes a 15% service fee from your ad revenue.

Payment threshold: –

Payment type: Net 30 

Payment method: –

Key strengths and weaknesses

6. Snigel 

Snigel is a premium ad monetization solution founded by former Google executives. It offers publishers a fully customized ad setup and strategy, personalized support, and advanced AI-powered optimization. 

Snigel maximizes revenue by prioritizing fast page load times and positive user experiences. With a dedicated ad tech specialist and a commitment to tailored solutions, Snigel helps publishers elevate their ad revenue while maintaining a user-friendly environment. 

It primarily serves large publishers but considers sites with high-quality content or significant growth potential. Snigel claims to achieve a 30%-100% uplift in revenue compared to other ad networks.

Key services and features provided

Here are 4 main services and features Snigel provides:

• AI bidder optimization–rotates SSPs and bidders from the client to the server side based on performance, improving page loading speed and maximizing revenue.

• Adaptive ads–dynamically adjust ad space for different sizes, optimizing revenue by combining multiple smaller ads.

• Super adhesive–displays larger ads within smaller spaces. The ad moves with the user scrolling, ensuring the entire ad is visible.

• AdEngine–integrates server-to-server demand from both Google Open Bidding and Amazon TAM, and their own bidding server to ensure absolute yield is maximized on each and every impression.

Requirements

Snigel evaluates websites generating approximately $50 USD per day. However, they may consider assessing websites below this threshold but with growth potential or high-quality content.

Here are 3 more requirements to work with Snigel:

• ​​No bot traffic

• High-quality and original content 

• Minimum traffic of 100k monthly page views (ideally with 20% or more of your traffic from tier 1 geographic locations)

Payment details

No lock-in contracts.

Payment threshold: Snigel takes a 20% service fee from your ad revenue

Payment type: Net 30 

Payment Method: Wire Transfer, Transferwise

Key strengths and weaknesses

7. Yieldbird 

Yieldbird is a global company specializing in advertising management and ad inventory optimization. With over 10 years of experience in the industry, they serve clients in more than 30 countries across Asia, Europe, and Latin America. 

Their primary goal is to help independent and corporate publishers maximize their revenue through programmatic strategies. By leveraging their expertise in pricing and ad operations, unique demand sources, reporting tools, and machine learning technology, Yieldbird assists over 250 publishers in optimizing and improving their ad monetization. 

Key services and features provided

Here are 3 main services and features Yieldbird provides:

• Price Genius–an automated pricing solution that helps publishers to increase their ad revenue while saving resources. It automatically sets the right unified pricing rules for your ad units and guards your ad stack against bid shading.

• MarketScout–a customizable competitor analytics dashboard for publishers that gathers data by running campaigns on the Open Market. It helps you comparatively assess your ad stack quality and see how it performs compared to your competitors.

• QuickWrap–a single no-code header bidding tool that works smoothly for publishers who aren’t technically advanced.

Requirements

Yieldbird prefers websites with 10,000 or more page views per month. 

The publisher’s site must comply with Google’s ad placement and content policies for both ad operation partners. 

Payment details

Payment threshold: 50$

Payment type: Net 30 (AdX), Net 65 (other SSPs)

Payment Method: 

• PayPal
• Bank transfers

Key strengths and weaknesses

8. MonetizeMore 

MonetizeMore is a Google Certified Publishing Partner and a monetization platform that connects publishers with advertisers to help them effectively monetize their content. They offer various services, including ad inventory management, optimization, header bidding, and programmatic advertising. 

MonetizeMore has been maximizing revenue for publishers since 2010. They provide real-time reporting and analytics to give publishers a clear view of their ad performance and revenue. 

They also offer advanced ad formats (e.g.,  native ads, video ads) and ad targeting options like contextual, audience, and geographic targeting.

Key services and features provided

Here are 8 key services and features offered by MonetizeMore: 

• Pubguru header bidding for increased ad space fill rates.

• Ad quality control to ensure high-quality ads. 

• Ad refresh optimization for improved revenue. 

• Real-time bidding (RTB) for effective monetization. 

• Publisher analytics for tracking and optimizing ad performance.

• Ad fraud and invalid traffic detection to prevent fraudulent activity. 

• Google AdX services and optimization.

• App monetization solutions.

• PubGuru Ad Inspector Chrome extension for ad setup analysis and troubleshooting.

Requirements

To get started with MonetizeMore, pageviews don’t matter, but the primary basis is that the monthly ad revenue should be at least $1,000.

Payment details

MonetizeMore offers publishers a revenue share model, and they show your revenue share numbers in their monthly reporting.

The customer should pay the equivalent of 20% of the total monthly AdX revenue fees.

Payment threshold: $100

Payment type: Net 30 

Payment Method: 

• PayPal
• ACH transactions
• Wire transfer

Key strengths and weaknesses

9. Optad360  

OptAd360 is a company that supports publishers with innovative solutions to effectively monetize their content. They’re the first European company recognized as GCPP, and they strive to provide high-quality services in increasing income from programmatic advertising.

OptAd360 aims to help online content creators worldwide generate profits from their expertise. Since their establishment in 2015, they have continuously expanded their knowledge and developed new skills to support publishers in maximizing their revenue.

In 2022, they acquired Bidlogic technology to deliver improved monetization solutions tailored to mobile game developers. 

Key services and features provided

Here are 6 key services and features offered by Optad360:

• Fully automated ad unit implementation and activity management.

• Bidlogic–maximizes the revenue generated by your mobile app.

• Revenue Booster–supplements the ad layout with additional units in places of increased user activity. 

• Recovery Tool–automatically recovers and monetizes ad impressions lost due to improper ad unit loading or other technical errors. 

• Ad Mapper–creates a flexible ad layout, adjusted to the specifics of your website.

• Ad Revenue Index–enables you to follow the global advertisers’ spending trends.

Requirements 

Here are 5 main requirements for working with Optad360: 

• At least 50,000 monthly page views.

• You need a quality website or app with informative articles. 

• Your site has to follow Google content policies and publisher guidelines.

• Your site or app should be running for at least 3 months.

• To monetize your app with them, it should have at least 50,000 downloads.

Payment details

Payment threshold: 100$

Payment type: Net 30 

Payment method: 

• PayPal
• Wire transfer 
• Payoneer

Or you can talk with your account manager if they have another payment method that will suit you better. 

Key strengths and weaknesses

10. Pubgalaxy 

PubGalaxy is a global network of publishers with over 20 years of experience in the ad industry. Founded in 2013 by AdOps specialists who successfully monetized their own website, PubGalaxy now helps other publishers maximize their ad revenue. 

PubGalaxy allows publishers to sell their inventory on over 20 premium networks, connecting them with reputable advertisers like GAM, OpenX, Rubicon, and Index Exchange. 

With support for various ad formats, including native, video, and interstitial, PubGalaxy ensures a diverse range of advertising options. Through their expertise and selective approach, PubGalaxy empowers publishers to optimize their ad monetization strategies and maximize their revenue potential. 

They promise to increase your ad revenue up to 100%, with an average of 40% uplift compared to other ad networks.

Key services and features provided

Here are 6 key services and features offered by Pubgalaxy: 

• GAM management, ensuring smooth campaign trafficking and custom integrations. 

• Yield optimization through dynamic price floor adjustment and bid analysis, maximizing revenue.

• Their header bidding solution optimizes demand and performance with tailored Prebid integration and advanced analytics.

• Publishers gain access to top-tier buyers through OpenRTB and private marketplaces for premium demand. 

• Fraud prevention technology and continuous human monitoring. 

• Unified reporting system that consolidates data for easy analysis, while smart technology solutions enable ad refresh, ad injection, and ad block recovery. 

Requirements 

Here are the 3 main requirements to work with PubGalaxy: 

• They advise generating an average of 7M page views per month.

• Quality Content–you should pass Google’s Transparency Report.

• You should have an identifiable traffic acquisition track record.

Payment details

PubGalaxy works on a revenue share model, where all financial terms and conditions are subject to a contractual agreement that will be presented for your approval.

Payment threshold: –

Payment type: Net 35 and Net 65  

Payment Method: –

Key strengths and weaknesses

11. Themoneytizer 

Brief overview

Themoneytizer specializes in header bidding and offers a comprehensive suite of services. 

They provide a centralized platform for global advertising players, guaranteeing publishers the best CPM.

They have developed a robust algorithm based on header bidding, enabling real-time bidding by advertisers on ad space available on publishers’ websites. By leveraging this technology, Themoneytizer ensures fair competition, resulting in publishers receiving the best possible CPM for each integrated ad format. 

They aim to maximize publishers’ revenue by consistently displaying the highest-paying ads. 

Key services and features provided

Here are 3 main services and features offered by Themoneytizer:

• They focus on ad quality and ensure protection against redirects, pop-ups, and malicious downloads.

• Ad setup optimization with the latest monetization technologies to maximize revenue.

• WordPress plugin for easy integration and management of ad units directly from the site.

Requirements 

Here are 4 key requirements to start working with Themoneytizer:

• Original content

• At least 10,000 unique monthly visitors.

• Your website shouldn’t contain illegal or sensitive content.

• No websites about streaming.

Payment details

Payment threshold: $50

Paymet type: Net 30 

Payment Method: 

• PayPal
• Wire transfer

Key strengths and weaknesses

12. Monumetric 

Monumetric is a full-service ad network that serves as a comprehensive ad revenue partner for content creators and website owners. They focus on helping publishers achieve their revenue goals while prioritizing a positive user experience. 

Monumetric offers a range of services and innovative ad technologies. Formerly known as ‘The Blogger Network,’ the company rebranded to Monumetric to reflect its expanded clientele, which now includes over 2000 publishers. 

Their program operates on a PPV system, allowing publishers to earn rewards simply by displaying ads on their site without relying on clicks. 

Key services and features provided

Monumetric offers 4 monetization programs: 

• Propel– most users start out with this one as it covers blogs and websites that have traffic of 10,000 to 80,000 page views per month. 

• Ascend–for sites with 80,000 to 500,000 page views per month.

• Stratos–for sites with 500,000 to 10 million page views monthly.

• Apollo–for sites with over 10 million page views monthly.

Requirements

To partner up with Monumetric, you must have: 

• Minimum of 10,000 monthly pageviews.

• WordPress or Blogger site.

• At least 300px wide sidebar.

• Site approval from significant ad providers.

• At least 50% of traffic from the US, UK, Canada, and Australia.

• At least 6 ad slots across your website’s desktop and mobile versions.

Payment details 

Monumetric takes a commission for every ad placed on your website. The amount claimed for this commission ranges from 15% to 30%, depending on the website type and the number of page views you get.

Note that you must pay a $99 one-time implementation fee to begin working with Monumetric.

Payment threshold: –

Payment type: Net 60 

Payment Method: 

• Payoneer
• PayPal

Key strengths and weaknesses

13. Publift 

Publift is a programmatic advertising network that focuses on assisting small to medium-sized publishers monetize their websites. 

As a certified Google publishing partner, Publift’s expertise in guiding publishers through the complexities of online advertising is acknowledged by Google. By implementing advanced and efficient ad technology, Publift helps website owners optimize their earnings by connecting them with suitable partners. 

One notable aspect is that Publift allows its partners to choose appropriate ad formats and layouts that enhance the user experience for website visitors. With its technology-driven analytical features, publishers can track their revenue performance and gain valuable insights to make informed decisions. 

Key services and features provided

Here are the 6 main services and features that Publift offers: 

• Offers custom ad solutions

• Uses machine learning to optimize ad revenue

• Provides transparency through detailed reporting and analytics

• Offers an ad block recovery tool and auction optimization 

• Fuse programmatic platform–gives access to a world of programmatic ad tech, partners, and reporting in one place. Assistance with header and exchange bidding processes, PMP deal management, ad layout, and optimization.

• Adwizard–a free AdOps extension that helps to analyze ads appearing on your website.

Requirements 

To partner with Publift, publishers must have a minimum monthly revenue of $2,000 and good-quality content on their website. 

Publishers who don’t meet the monthly revenue requirement but have more than 500,000 monthly page views and good-quality content may also apply.

Payment details 

Payment threshold: $150

Payment type: The Google revenue is paid every 30 days, and all other revenues from other networks are paid in 3-month arrears. 

Payment method: Publift issues payments via direct bank transfer in the currency of your choice. 

Key strengths and weaknesses

14. Adpushup

AdPushup is a comprehensive ad network and revenue optimization platform designed to assist publishers in maximizing their advertising revenue. AdPushup focuses on ad optimization and revenue maximization for publishers. 

One standout feature is their pro-user adblock monetization solution, which helps publishers recover lost revenue caused by blocked ads. As a Google Certified Publishing Partner and an IAB Member, AdPushup brings credibility and industry recognition to their services.

Key services and features provided

Here are the 7 main services and features that Adpushup offers: 

• Offers an AI-powered optimization tool.

• Provides easy integration with popular ad networks and exchanges.

• Offers ad layout optimization, header bidding, and ad refresh functionality.

• FirstAudience–an automated AI-based first-party audience management solution for GAM.

• Provides ad layout optimization and ad block recovery.

• FloorSense–an AI-powered floor price optimization engine designed specifically for video ads. 

• Header bidding with a managed service that comes with 24/7 AdOps support. 

Requirements 

To partner with Adpushup, publishers need a minimum of $5,000 monthly revenue.

Payment details 

Payment threshold: $50

Payment type: Net 45

Payment method: 

• PayPal
• Wire transfer

Key strengths and weaknesses

15. Oko Ad Management 

Oko Ad Management is a monetization solution provider for web and app publishers. Their primary goal is to help publishers, particularly independent ones, run profitable and sustainable businesses by optimizing their ad setups. 

Oko Ad Management offers a range of effective and dependable monetization services, leveraging its expertise in ad monetization gained since its establishment in 1996. They assist publishers in earning more from their websites and apps. 

As an AdSense Partner and Google Certified Publishing Partner, Oko Ad Management brings extensive industry knowledge and experience to help publishers maximize their ad revenue potential and navigate the ever-changing landscape of online advertising.

Key services and features provided

Here are the 6 main services and features that Oko Ad Management offers: 

• Set-up customization for each publisher by determining the ideal ratio of ad serving, auction, and supplementary goods.

• Fully managed monetization.

• Header bidding combined with AdX. 

• WordPress monetization.

• In-app monetization.

Requirements 

To work with Oko Ad Management, you need to generate at least 2 million page views monthly.

Payment details 

Oko Ad Management works on a revenue share model. They only charge on the revenue they manage, so if you bring your own Google demand, you only pay when they bring an incremental revenue gain.

Payment threshold: –

Payment type: Net 30

Payment method: –

Key strengths and weaknesses

How to Choose the Right Ad Network for Your Website?

The search for the right ad network should be strategic to maximize both revenue and user experience. Begin by researching networks that align with your niche and audience demographics. 

• Smaller publishers can benefit from networks like AdSense, which have low barriers to entry, while larger sites may prefer Media.net for advanced features like header bidding and higher CPMs. 

Ensure the network’s revenue model matches your monetization goals, and pay attention to payout thresholds and terms. It’s also important to read reviews from other publishers who’ve used the networks you’re considering, as this can offer insight into real-world experiences, including ease of use and payment reliability. 

Remember to experiment with different networks. The key is to remain adaptable, monitor performance, and seek to balance revenue generation with a positive user experience.

Key Features to Look for in an Ad Network

Ad types and formats

A good ad network should offer a variety of ad formats such as display, video, native, and mobile ads. This gives you the flexibility to match ads with your audience and platform preferences.

The ad formats should complement your content and design. Non-intrusive formats like native ads may work well for most sites, while more aggressive formats like pop-up ads can disrupt the user experience. 

Revenue potential

Check the payment models (e.g., CPM, CPC, CPA) and the average earnings to ensure the network aligns with your revenue goals. Some networks offer better payouts based on niche, traffic quality, or geographic focus.

Payout terms

Consider the frequency (e.g., monthly, bi-weekly), payment thresholds, and methods (e.g., PayPal, wire transfer) to ensure they fit your desires.

Ease of integration

Look for networks that offer simple integration through APIs, SDKs, or plugins, reducing the technical effort required to start monetizing your content.

Customer support

Responsive and accessible customer support is critical for resolving issues quickly, particularly when dealing with payment, ad performance, or technical troubleshooting.

Conclusion

The ad network environment in 2024 offers a wide range of solutions to meet the various needs of publishers. With such a range of solutions available, publishers can choose the ad network or a combination of networks that align best with their specific needs.

Effective website monetization depends on choosing the right ad network.

Therefore publishers should try out several before settling on the best one for their particular requirements. By doing so, publishers can unlock the full potential of their websites and maximize their revenue-generating capabilities.

Frequently Asked Questions (FAQs)

Which ad network pays the highest CPM in 2024?

Networks like Media.net and premium ad exchanges like Google AdX are known for offering competitive CPMs, especially for high-traffic or niche publishers.

Can small publishers use these ad networks?

Yes, small publishers can use networks like Google AdSense and Ezoic, which have no or low minimum traffic requirements.

How do I optimize ad placements for higher earnings?

To optimize earnings, experiment with ad placement positions, formats, and sizes by using A/B testing tools and checking your ad performance metrics.

Are there any ad networks with low payout thresholds?

Yes, for example, networks like Ezoic (20$), Themoneytizer, and Yieldbird (50$) offer relatively low payout thresholds, allowing publishers to access earnings more quickly.

How does GDPR affect ad networks?

GDPR requires ad networks to collect and process user data with consent, impacting how networks target ads and requiring publishers to use tools like consent management platforms.

About Anete Jodzevica

Anete is a content marketing specialist at Setupad. In addition to writing articles, she works at gathering information, verifying data, and explaining complex concepts to others. Anete believes that simplicity is the key to brilliance.

View all posts by Anete Jodzevica