GA4 Introduces Custom Conversion Attribution Settings

GA4 Introduces Custom Conversion Attribution Setting

Google added an "Attribution Settings" option to assign conversion credit to paid Google Ads or both paid and organic channels.

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Limiting conversion credit to Google Ads paid channels offers a clearer view of return on investment for businesses focused on advertising impact.

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The default option provides conversion credit to both paid and organic channels, offering insights into the combined marketing efforts.

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