ID Solutions & Cookies

Stay informed on privacy, cookies, and ID solutions in the digital age. Explore best practices, compliance tips, and the impact on user data and advertising revenue.
12.11.2024
16 minute read
What is Universal ID?

Discover how Universal IDs replace third-party cookies for better targeting & privacy. Learn their benefits and key solutions. Read more!

12.11.2024
10 minute read
What is Deal ID And Its Role in Programmatic Direct?

Learn how Deal ID boosts programmatic ads with tailored deals and premium placements. Unlock better ad control; read more now!

12.11.2024
15 minute read
What is Prebid’s SharedID: A Comprehensive Guide

Learn how Prebid SharedID boosts ad targeting, privacy, and revenue for publishers. Discover the benefits and read the full guide now!

12.11.2024
20 minute read
What Is Unified ID 2.0?

Learn how Unified ID 2.0 enhances privacy-compliant, cross-device targeting and improves monetization for publishers in a post-cookie world!

12.11.2024
7 minute read
What is Addressability in Digital Advertising?

Explore the impact of addressability in digital advertising, its benefits, challenges, and the future of targeted ads in a privacy-focused, post-cookie world.

18.03.2024
16 minute read
A Guide to Protected Audience API (Formerly – FLEDGE)

Read and explore how the Protected Audience API revolutionizes privacy-first advertising, enhancing targeting for publishers and advertisers.

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